HOW TO GET THERE
Typical pathway
Many employers look for post-secondary education in marketing, business, communications, or a related field, but requirements can vary by employer and workplace. Experience in advertising, marketing, promotions, public relations, or a related area is usually important, and several years of experience can strengthen job prospects. Some people start in entry-level marketing, communications, or sales roles and build toward management over time. Strong digital skills are increasingly useful, especially for organizations that rely on online campaigns, social media, and data tools. In some settings, bilingual ability may be an advantage, and in others it may be important. Students can prepare by taking business, media, writing, and technology courses, and by building practical experience through school projects, clubs, co-op, or volunteer work.
THE WORK
What you may do
Advertising and promotions managers plan and oversee advertising campaigns from start to finish. They help set goals, choose messages, and decide which media or digital channels to use. They may work with creative teams, writers, designers, and media specialists to shape ads and promotions that match the organization’s brand. They often review budgets, schedules, and campaign results, then adjust plans when needed. In many workplaces, they also coordinate with sales, marketing, and public relations staff, and may guide staff or outside agencies. The role combines creative thinking with planning, organization, and clear communication. In some organizations, managers focus on digital advertising, social media, or website-based promotions.
A DAY IN THE LIFE
What a day can include
A typical day might begin by checking campaign performance, reading updates from staff or agencies, and reviewing deadlines. The manager may meet with a creative team to discuss ad ideas, then talk with marketing or sales staff about target audiences and goals. During the day, they may adjust a budget, approve content, compare options for media placement, or review social media and digital results. They often answer questions from clients or coworkers and solve problems when timelines, messages, or costs need changes. Some days focus on planning, while others involve presentations, meetings, and quick decisions. The work can be busy, varied, and deadline-driven.
SKILLS TO BUILD