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CAREER PROFILE

Agents and Business Managers of Artists, Performers, and Athletes

If you like entertainment, sports, and the business side of creative work, this career may be a good fit. These professionals help artists, performers, and athletes manage the work around their careers, such as contracts, bookings, and promotion. They often act as a link between their client and employers, venues, teams, or other business contacts. The job can be fast-paced, people-focused, and different every day.

EDUCATION ROUTEMultiple pathways
WORK STYLEHands-on options
CAREER FIELDBusiness, Management and Administration

HOW TO GET THERE

Typical pathway

There is no single path into this career, and education and experience can vary by employer and by the type of clients served. Many people build their careers through post-secondary study in business, communications, arts administration, or a related field, then gain experience in administration, sales, event work, media, or another business role. Strong knowledge of the entertainment or sports world can also be helpful. Some people start by working around agencies, studios, venues, or sports organizations and learning how contracts, promotion, and scheduling work. Experience, contacts, and a solid understanding of business operations are often important for moving into this kind of role.

THE WORK

What you may do

Agents and business managers help clients find and manage work opportunities. They may negotiate contracts, arrange auditions, bookings, or appearances, and keep track of schedules and commitments. They also help promote their clients and build professional connections. In some cases, they handle business details such as budgeting, payments, records, and planning. They may advise clients on career choices, public image, and long-term goals. The work often involves talking with many different people, solving problems quickly, and making sure important details are not missed. Because clients may work in changing and competitive fields, these managers need to stay organized, communicate clearly, and respond quickly to new opportunities or issues.

A DAY IN THE LIFE

What a day can include

A typical day may start with checking messages, reviewing calendars, and handling urgent updates from clients or employers. The person might spend part of the morning returning calls, sending emails, and confirming meetings, auditions, bookings, or travel plans. Later, they may review contracts, discuss offers, update schedules, or work on promotion and client planning. They often need to respond to last-minute changes, such as a cancelled event or a new opportunity that needs quick action. Some time may also go into records, invoices, or planning future work. The day can shift quickly, so staying calm and organized is important.

SKILLS TO BUILD

Skills used in this Career

CommunicationNegotiationOrganizationProblem-solvingNetworkingTime managementAttention to detail

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