HOW TO GET THERE
Typical pathway
A common pathway into this occupation is post-secondary study in graphic design or a related field. Employers usually want to see proof of skill, often through a portfolio of original work. Students can build experience through school projects, freelance work, competitions, or co-op placements when available. Strong computer and design software skills are important, and some jobs ask for experience with newer digital tools, including UI/UX work. Because the field changes quickly, learning continues on the job. Requirements can vary by employer, and self-employment is common, so many designers also need business and client-service skills.
THE WORK
What you may do
Graphic designers plan and create visual materials for a wide range of projects. They may develop logos, advertisements, brochures, website images, social media graphics, packaging, and page layouts. They often meet with clients or team members to learn goals, audience needs, and style preferences, then turn those ideas into design concepts. They choose colours, typefaces, images, and formatting that fit the message and brand. They also revise work based on feedback, prepare files for print or digital release, and keep projects organized so deadlines are met. In some roles, designers also use software for user interface or user experience work, motion graphics, or data visualization.
A DAY IN THE LIFE
What a day can include
A graphic designer’s day can include both creative and practical tasks. They may start by checking email, reviewing feedback, and planning work for several projects at once. Much of the day can be spent sketching ideas, building layouts, editing images, and adjusting designs in software. A designer might join a meeting to discuss a campaign, then refine a draft so it better matches the client’s message or target audience. Later, they may prepare final files for printing or upload graphics for a website or social media post. Deadlines are common, so time management matters. Some designers work in offices, while others work from home or on a freelance basis.
SKILLS TO BUILD