HOW TO GET THERE
Typical pathway
People in this field often build skills through secondary school courses in business, communications, media, or marketing-related subjects. Many roles may prefer post-secondary study in marketing, advertising, communications, or a related area, although pathways can vary. Work experience through co-op, part-time jobs, volunteering, or student projects can help develop practical skills. Employers may also value creativity, teamwork, writing, and comfort with digital tools. Continued learning is often useful because advertising methods and platforms change over time.
THE WORK
What you may do
- Research audiences and market trends
- Develop advertising or promotional plans
- Write or help shape campaign messages
- Coordinate with designers, writers, and media staff
- Review campaign results and suggest changes
- Support promotion across digital and traditional channels
A DAY IN THE LIFE
What a day can include
A typical day may involve meetings with coworkers or clients, reviewing campaign goals, and discussing how to reach a target audience. An advertising marketer might spend time drafting messages, checking visuals, looking at basic performance results, and adjusting plans as needed. The work often includes communication, organization, and some creative problem solving. Depending on the role, the day may also include calls, emails, and coordination with media or creative teams.
SKILLS TO BUILD