Professional Occupations in Public Relations and Communications

HOW TO GET THERE

Typical pathway

A typical path starts in secondary school with English, French, social studies, and computer-related courses, plus activities that build writing and speaking skills. After graduation, many people study communications, public relations, marketing, journalism, or a related field at college or university, although some employers may value different combinations of education and experience. Early experience from co-op, internships, volunteer work, student media, event planning, or entry-level office roles can help build practical skills. Requirements can vary by employer, province, and the type of communications work.

THE WORK

What you may do

Legacy duties

• Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Gather, research and prepare communications material for internal and external audiences
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
• Initiate and maintain contact with the media
• Arrange interviews and news conferences
• Act as spokesperson for an organization and answer written and oral inquiries
• Co-ordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts.
• Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

SKILLS TO BUILD

Skills used in this Career