Sales, Marketing and Advertising Managers

HOW TO GET THERE

Typical pathway

A common pathway starts with finishing secondary school and building strong skills in English, math, business, accounting, and computer courses. Many people then take a college or university program in marketing, business administration, communications, or a related field, though some employers may place more weight on work experience. Early experience can come from sales, customer service, marketing assistant, communications, or office roles, where you can learn about customers, promotion, and team coordination. With experience, some people move into supervising projects or teams, and requirements can vary by employer, province, and type of organization.

THE WORK

What you may do

Legacy duties

• Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
• Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

SKILLS TO BUILD

Skills used in this Career