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CAREER PROFILE

Retail Trade Managers

Retail Trade Managers keep stores and retail departments running smoothly. They plan daily operations, lead staff, choose products to sell, set prices, and help create marketing plans that attract customers. They also look at sales trends, manage budgets, and solve customer concerns. If you enjoy business, leadership, communication, and working with numbers and people, this career can be a great fit. Courses in marketing, math, English, and computer-related subjects can help prepare you.

EDUCATION ROUTEMultiple pathways
WORK STYLEVaries by role
CAREER FIELDMarketing, Sales and Service

HOW TO GET THERE

Typical pathway

A typical path for a Canadian secondary-school student is to finish high school and build strong skills in business, marketing, math, English, and computers. Many people start in an entry-level retail job, such as sales associate or supervisor, to learn store operations, customer service, inventory, and staff scheduling. Some employers prefer post-secondary study in business, management, marketing, or a related field, but this can vary by employer and role. With experience, a person may move into department lead or assistant manager positions and then into retail management.

THE WORK

What you may do

Legacy duties

  • Plan, direct and evaluate the operations of establishments engaged in retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Locate, select and procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets and authorize expenditures
  • Resolve customer complaints
  • Determine staffing requirements and hire or oversee hiring of staff.

SKILLS TO BUILD

Skills used in this Career

Business ManagementCommunication SkillsEntrepreneurship SkillsLeadership

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