HOW TO GET THERE
Typical pathway
A typical path is to finish secondary school and build strong writing, communication, and computer skills. Many people then complete a college or university program in advertising, marketing, communications, creative communications, or a related business field. Some employers may also value early experience through co-op, internships, part-time work, or volunteer projects in marketing, media, sales, or content creation. Because hiring practices vary by employer, province, and specialization, some roles may place more weight on education, while others focus on practical portfolio work and related experience.
THE WORK
What you may do
Legacy duties
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
- Advise clients on advertising or sales promotion strategies
- Develop and implement advertising campaigns appropriate for print or electronic media.