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School Subject: Marketing

  • Photographers

    Legacy duties

    • Study requirements of a particular assignment and decide on type of camera, film, lighting and background accessories to be used
    • Determine picture composition, make technical adjustments to equipment and photograph subject
    • May operate scanners to transfer photographic images to computers
    • May operate computers to manipulate photographic images
    • May adapt existing photographic images and create new digitized images to be included in multimedia/newmedia products
    • May use delicate instruments, such as optical microscopes attached to cameras
    • May process exposed film
    • May use airbrush, computer or other techniques to retouch negatives
    • Medical photographers may work closely with medical illustrators.
    • Photographers may specialize in areas such as portrait photography, commercial photography, scientific photography, forensic photography, medical photography, digitized photography, multimedia photography or photojournalism.

  • Sales, Marketing and Advertising Managers

    Legacy duties

    • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
    • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
    • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
    • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
    • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

  • Facility Operation Managers

    Legacy duties

    • Plan, organize, direct, control and evaluate the operations of commercial, transportation and recreational facilities and the included real estate
    • Oversee the leasing of space in the facility and the included real estate and the development of marketing strategies
    • Plan, organize and direct administrative services such as signage, cleaning, maintenance, parking, safety inspections, security and snow removal
    • Plan, organize, direct, control and evaluate construction projects to modify commercial, transportation and recreational facilities and real estate
    • Oversee the installation, maintenance and repair of real estate infrastructures including machinery, equipment and electrical and mechanical systems
    • Plan and manage the facility's operations budget
    • Prepare or oversee the preparation of reports and statistics related to areas of responsibility
    • Hire, train and supervise staff.

  • Retail Trade Managers

    Legacy duties

    • Plan, direct and evaluate the operations of establishments engaged in retail sales or of departments in such establishments
    • Manage staff and assign duties
    • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
    • Determine merchandise and services to be sold, and implement price and credit policies
    • Locate, select and procure merchandise for resale
    • Develop and implement marketing strategies
    • Plan budgets and authorize expenditures
    • Resolve customer complaints
    • Determine staffing requirements and hire or oversee hiring of staff.